How to get online part 5: Promoting your business

As part of the final element of ‘How to get online’, you need to promote your business. There are so many free marketing tools available online so marketing your business is easy. Remember, just because your website is up and running, doesn’t mean people will start flooding in. You need to make people aware of its existence.

How can I get people to find my website?

The possibilities are endless when it comes to promoting your business. There are different types of marketing that might suit some businesses more than others, but here are some free things you can try:

• Improve your SEO:

  • When the Search Engine Optimisation (SEO) is optimised, the website will be boosted higher in search engine results which helps bring in more visitors. These visitors might not have been looking for your website specifically, but they can find the website in the search results because of what they typed.
  • To do this, make sure all your content (your text, photos and videos) caters to your target market and what they’re searching for. Use keywords that relate to your audience and products/services so the search engine will pick up on them and rank your business higher in the results. Did you know that WordPress is SEO friendly? So, you can create your website with our WordPress hosting which will help to rank it better.

• Post to social media:

  • Sign up to the social media platform that your audience uses and post engaging content to make people aware of your business. You can integrate social media posting with a social media plugin in our website builder.

• Send regular promotional emails:

  • After getting a professional email address in step 4, you can then bring people to your website or send reminders to your customers about your products or services by sending professional emails. Our email platform allows you to schedule emails so you can send them automatically at the same time every day, week or month. You can also set up auto-responders for people that reply to these emails, so you don’t have to reply individually every time.

• Publish content to your blog:

  • With our easy-to-use website builder, you can create a blog separate to your main website with the sole purpose of educating people on what’s going on in your industry and promoting your business. You could publish regular blog posts giving people a behind-the-scenes look at your business, a ‘day in the life’, tips and tricks, and a guide on how to use your services, etc. Make sure to reference your business each time and convey that it’s the solution for your readers.

What’s next?

Monitor your new online visitors

Now that you have a domain, built a website, created a professional email address, secured your website, and marketed your business, you’re now set up online. Eventually, you should start to see more people have an interest in your business and your products/services. Track these new visitors using an analytics tool like Google Analytics and learn what you can improve on.

Keep your new services going

Remember to keep populating your website with content so it continues to rank high in search results. You’ll also need to renew your domain before its expiration date, so you don’t lose it. If you do lose it, then all the services attached to it (like your website and email address) will be detached.

Now you know!

If you want to expand on your current products/services or tailor to a new market, you now know how to do so – Just follow steps 1 to 5 again. It’s super easy and if you’ve gotten this far then doing it all again will be even easier. All of the services you need to create your online business are available on our website. We’re based in Ireland and are very quick in responding to all queries. So, get started today and start bringing in those online sales!